The logo is represented by a legend bird that keeps flying high and being energetic like the development of the enterprise.The logo is based on the blue color, the color of ocean and sky, the change from the light blue to the dark blue symbols wisdom, freedom, deep thought and peace.The logo extends four more meanings:Water — The logo looks like the wave of the ocean, Chinese believe that water is the source of the fortune, meanwhile the water also reminds of the SPA of the Club.Fire — The shape of the fire is similar to the phoenix, presenting the idea that the hot business is coming all alone the way and the warm service is offered here.Heart — Two hands into a heart shape, characterized as the friendship and honesty, form the logo.Fly — the Club provides a private and free place for the successful men to make acquaintance to create better opportunities.
　　Phoenix, a legendary birds in ancient China, was called “ fairy birds ” , “ lucky birds ” and “ the king of all other birds ” .Phoenix is dignified,elegent,beautiful and brings good luck.Phoenix flies far in the sky with its powerful wings.
　　Phoenix is from China , a large ancient eastern country with a long history and culture. Phoenix is featured as ancient people, modesty and kind, ready to serve their homeland.
　　Phoenix , the noble and confident creature, nests in the phoenix trees, eats only bamboos. Phoenix trees and bamboos are growing in the deep of the mountain where is hard to find. We wanted to be like phoenix since it takes great determination and sense to achieve what you really want.
　　Phoenix is the totem of Chinese. People worship this legendary bird because it is the symbolized our valuable virtues like loyalty, courage, brave and truthfulness.
　　Phoenix represents the culture of the Westin Club consisting the rich spiritual meanings.